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Six moves from a fuzzy problem to a shipped decision.

Tap a stage 01 02 03 04 05 06
Diagnose
Name the real problem before sketching a solution.
Research
Study the system, the data and the constraints already in the room.
Talk to humans
Sit with the people who will use it and the ones who will pay for it.
Light-bulb moment
The reframe that turns a constraint into the core idea.
Data & metrics
Make the signal legible so a decision can be defended.
Solution & adoption
Ship the thing, then make it stick in real workflows.
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Selected work

This work is under NDA, so client screens stay private. Each case study below narrates the design process through original visuals drawn from scratch. Full artefacts live behind an NDA gate; request access for the password.

Public Work

Independent work

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Plinthly
Sustainable Climate Blueprints